Description

We chose Myleene Klass as the celebrity to launch Pantene’s Volume and Body range as she was known for her body and we wanted to showcase her piano talent to show the volume in her hair as she tossed it about playing the piano. Nothing too special there…

But we had agreed with the client she would be playing a classical piece and it was only because my Art Director, Lex Quinn really pushed for something more unusual that we decided to ask her to play Daftpunk instead. And we did it when she was actually on the plane on the way to the shoot – no practice time at all. She really did play the whole soundtrack, which was featured in the Ministry of Sound Famous Advertising Tracks compilation.

It took 8 lighting rigs to get that shine on the hair. It was a nightmare to edit hair and piano fingerwork. I really wish we’d shown more of her fingerwork and less of the hair now just to prove she really was playing it…

Pantene broke it’s all time top UK sale record just after the TVC launched.

Role

Senior Creative, Grey London