Description

We wanted a film with children being naughty thanks to the fact they are better with Calpol and chose Paul Gay to direct it. We also talked to Paul Arden about shooting it in a very real way with children 'from an orphanage’, as he put it.

The film was highly effective and ran on TV over an 8 year span and launched the line: If you’ve got kids you’ll understand. The line is still used today. The voice over is Stephen Fry.

Role

Creative Director, JWT

Type

TV-CALPOL