Olay on Newsnight
Description
The challenge: to launch Olay cosmetics in a really newsworthy way.
An amazing client enabled us to create a campaign where famous women artists like Tracy Emin, Rachel Whiteread and Nina Saunders used Olay cosmetics to create their art. This provoked a huge debate including a 20 minute slot on Newsnight about the relationship between art and brands.
The art was featured across the country in the windows of Boots stores and there was loads of free publicity in the form of editorial in newspapers and magazines including The Sunday Times and Vogue.
Role
Creative, Saatchi & Saatchi