ASTOR (Monica Belluci, Bruno Aveillan)
Description
Astor wanted to position their lipcolour as very sensual, with moisturisers. We persuaded Monica Bellucci (famous for her role in Malena ) to star in it and got Bruno Aveillan to shoot a series of films make to look like art house French movies. They ran across Europe, mainly in France and Germany.
Role
Creative Director at JWT