Description

Dove Facial Cleanser was launching in India, SE Asia and Latin America. The challenge was that women in these regions wash their faces with their body cleanser. How could we convince them to pay double for a separate facial cleanser?
Working with Dove R&D department we uncovered some powerful facts about how different the skin on the face is to the body and how Dove cares for facial skin. This educational approach made the work fly through research. The TVC, shot by Linnea Bergmann, achieved over a million hits on YouTube in less than a month. The print was shot by Jonty Davies.