Description

Comfort had been stuck for over a year on finding their right mission. We persuaded Comfort to make it their mission to help stop clothes waste.

I worked in a core Ogilvy sprint team of strategists, Makerspace technologists, Ogilvy ‘Pipe’ interns; and my art director, Sarah Lim. We developed several strategies and big ideas, sold in the favourite and built a prototype in just three weeks. The team designed a new AI app that encourages us to keep our clothes for longer by helping you style your outfits better. The app constantly learning about your fashion interests and fits your wardrobe to current trends so we keep our clothes longer while also enjoying fashion.

Role

Creative in core sprint team

For

Comfort, Unilever at Ogilvy

Date

April 2017