Description

Kissing is the perfect torture test for dentures but it’s never been explored, maybe because of ageism.

With Fixodent – the really strong glue that keeps dentures in place – you don’t need to hold back from that passionate kiss.

This rough work was part of a campaign with a TVC that PG One selected to enter the Channel 4 Diversity brief. The brief was to highlight how ageism and ethnicity affects the LGBTQIA+ community as much as homophobia.

Sadly the client would not buy it because they had other, more product-focused, marketing messages they wanted to prioritise.

Role

Senior Creative

Date

2023